In the next few weeks Microsoft plans to release three new Accelerators for Microsoft Dynamics CRM. These include the Social Networking Accelerator, the Partner Relationship Management Accelerator, and the Portal Integration Accelerator.

I’ve had several clients asking about Twitter integration so this is good timing. There are some existing methods for integrating Twitter with Dynamics CRM but they’re pretty basic. This Social Networking Accelerator looks like it has tighter integration and more functionality.

Here’s an online demo of the Social Networking Accelerator:
Social Networking Accelerator for Microsoft Dynamics CRM 4.0

Here’s a portion of the detail released by Microsoft:

Social Networking Accelerator
The Social Networking Accelerator allows business professionals to monitor and analyze customers’ conversations on social networking sites, and as a result, provides real-time status updates about their products and services. This accelerator delivers integration with Twitter; other networks will be introduced in future releases.

Partner Relationship Management (PRM) Accelerator
The Partner Relationship Management (PRM) Accelerator allows businesses to use Microsoft Dynamics CRM to distribute sales leads and centrally manage sales opportunities across channel partners. It provides pre-built extensions to the Microsoft Dynamics CRM sales force automation functionality, including new data entities, workflow and reports. Using the PRM Accelerator, companies can jointly manage sales processes with their channel partners through a centralized Web portal, as well as extend this integration to automate additional business processes.

Portal Integration Accelerator
The Portal Integration Accelerator easily connects Microsoft Dynamics CRM to an organization’s Web experience. With this added capability, a business analyst can use point-and-click configuration — as opposed to Web development — to rapidly extend to the Internet any business process and drive costs out of everyday business interactions.