Microsoft recently released a CRM demo or healthcare titled Patient Relationship Management. It’s a nice short five minute online demo that walks through a Microsoft Dynamics CRM implementation that has been tailored for healthcare organizations.

• Demo: Microsoft Dynamics CRM – Patient Relationship Management (Requires Microsoft Silverlight)
• Information: Healthcare CRM Whitepapers and Datasheets

 Patient Relationship Management, or PRM, is a nice approach. CRM has been somewhat pigeonholed because of the CRM acronym’s “Customer” emphasis. Microsoft is now positioning “xRM” where the “x” is a variable that could represent just about any type of relationship such as patients, physicians, suppliers, vendors, etc. As CRM is being utilized increasingly as an end-to-end business productivity platform and not just a sales force database, companies employing the xRM concept will realize greater value from their investments.